If you know anything about us, you know that we love all things social media. From Twitter to Tumblr, Instagram to Facebook – we really don’t discriminate.
However, with the landscape of social media always influx, it’s hard to keep track of all that’s going on in the world. This is where hashtags come in. Hashtags are something you might be familiar with, particularly in Twitter. We are here to help you get up to speed using this super useful tool!
Categorization
Hashtags are often used to categorize and group tweets to make it easier for people to follow a conversation, an event etc…
Next time you want to keep tabs on something, try searching for keywords in the search bar on Twitter. You’ll be pleasantly surprised to see the wave of information streaming your way.
Example: Tweets regarding the 2012 Presidential Debates used the hashtag #debates, to keep track of the online discussion.
Fun Fact: There were 7.2 million tweets during the second Presidential Debate – WOW
Discoverability
Hashtags help get your tweet or Instagram photo discovered by others.
Some live by the philosophy that “the more hashtags, the better” and we’ve seen this trend especially on Instagram. We love hashtags and try and attach hashtags that we feel will peak people’s interests and let’s us share the things that inspire us seamlessly.
Example: #breakfast http://instagram.com/p/TGcG7WLQgN
Fun Fact: The most used hashtag on Instagram is (drum roll please)…. #love
Have Fun
There are no rules when it comes to social media, the beauty of it is that each person can make it their own – we love that.
Hashtag an inside joke with your friends or hashtag your own tweets so you can easily look back on it and see if anyone else joined in on your parade!
Example: http://go.totsy.com/WJ67nD #momsrule
Fun Fact: Beginning July 1, 2009, Twitter began to hyperlink all hashtags to search results containing all recent tweets mentioning the hashtag
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