We recently had the privilege of chatting with Laurence Lafforgue, founder of ArtWeLove (yes, the one you saw on the Nate Berkus Show). We are so grateful to Laurence for answering our questions because she is literally about to leave for the hospital any time now to have her second beautiful baby — a little boy! AWW!
We have an amazing selection of stunning ArtWeLove products right now on Totsy, so, we thought it was the perfect time to share our Q & A with this incredibly bright, dedicated and thoughtful mompreneur. Thanks Laurence!
“ArtWeLove is a perfect source to personalize your space and to give something to someone that is really meaningful.” — NATE BERKUS, interior designer. Watch full TV segment: http://shop.artwelove.com/browse/As-Seen-on-Nate-Berkus-Show/35.
Q: Laurence, first things first, why did you start ArtWeLove?
A: I created ArtWeLove because I’ve always had a love of contemporary art and found it very inspiring. But I felt like art should be in everyone’s lives. I realized that because art has the connotation of being too expensive for most people to buy that there was a big disconnect between the number of people who get to enjoy art and the number who should be enjoying it. So, I created ArtWeLove so that affordable, but unique collectible pieces of art could be available to everyone.
Q: How does ArtWeLove work?
A: We have world-renowned artists and ask them to come up with actual works that are a good fit for everyone and also would be inspirational for little ones, too.
All art created for us are limited editions and all come with a certificate of authenticity, an embossed seal and are signed by the artists! So, these are collector’s pieces.
Q: Why contemporary art pieces for kids?
A: Upon becoming mom, I realized contemporary art should be a part of childhood. Kids respond well to bright colors. Also, kids love abstraction and are very conceptual! In fact, it’s not until after the age of two before kids begin drawing stick figures of themselves and their families. Until then, it’s all very abstract and what they call ‘representative’ art.
Q: As a mom, what do you feel our kids can learn from art?
A: I believe contemporary art will incentivize creativity in children. Each time they see a piece of art they will see something they’ve never seen before. Each day it could be the foundation for a new story they make up. It’s perfect for the imagination!
Q: You’re a mom with a second on the way- How will you incorporate ArtWeLove in the new baby’s nursery?
A: Well, I’m actually redecorating now because we will be putting both kids in the same room. It is New York, after all! I already have some prints in my daughter’s room, but since we’re expecting a boy, I’m going to redecorate and incorporate colors that will work for both of them — like greys and greens.
Q: How do you think art changes and/or adds to the dynamic of a home?
A: When Nate Berkus did a segment on us, he really said it perfectly. He said that from a simple tactical home décor standpoint, art allows you to get by without too much else. In other words, a few great pieces of art can pull together the room because the eye gets drawn to the art. The pieces from ArtWeLove will grow with your family. Our pieces aren’t ‘juvenile’ so you might put something in your kid’s room now, but move it to the living room in a few years. You don’t have to worry that you’ll outgrow it. And of course, it makes a great gift, too!